Searching for CPA Marketing For Accountants? Then you've come to the right place!
CPATrainingCenter.com helps CPA and accounting professionals meet their marketing and professional development needs by offering the marketing products and marketing services of industry-leading organizations.
Before you begin your search on CPATrainingCenter.com for CPA marketing services or courses, we have provided a brief explanation of the two types of marketing to help you clarify your CPA marketing needs.
Image marketing is what you see on TV, and in most magazines. The goal of image marketing is to create desire in the prospect for your product or service.
There's only one problem with image marketing: You don't know whether or not it's working. Most advertising representatives encourage image advertising, because they can sell more of it because the goal is to "create awareness" through repetition. Good for the advertising sales rep, but bad for the business owner - typically unsuitable for smaller businesses.
Direct marketing is especially valuable for accountants because, first and foremost, the advertiser can measure the results of a campaign. When you run a direct response marketing message, you can immediately determine whether or not it was effective.
Direct marketing is measurable because by definition, there is a direct call to action - be it requesting a white paper, making an appointment, or purchasing your service. Direct marketing can take the form of telemarketing, direct mail in the form of sales letters or postcards, email marketing, or physical person-to person sales calls.