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12 Ways to Boost Your Practice's Profits

Resource Material: ID# 1001953
About This Course:
Kick-start your practice-building program with the top marketing steps that every successful tax firm uses — from creating a basic marketing plan to establishing yourself as a financial guru. This 12-page special report gives you proven tactics that you can implement immediately with no marketing experience.

In today's competitive climate, marketing isn't a luxury; it's a necessity. That's why we've developed this overview to effectively help you reach your long-term business goals.

You'll discover:

  • The benefits of using a promo kit
  • How to advertise your services without the use of a professional ad agency
  • The best sources for referrals
  • How to use the media as a marketing tool
  • How oral marketing can be as effective as written marketing, and how the two can go hand in hand
  • Why marketing your practice may improve your
  • workplace
  • The importance of creating a mission statement
  • How distributing newsletters and handouts can help you hold onto customers
  • Ways your involvement in your community – either publicly or behind the scenes – can increase your business
  • Ways to reach your customers through e-mail and other online communication
  • How to go about developing an annual marketing plan
  • How to use direct mail, and how to determine whether you're profiting from it

Table of Contents:

  • Develop an Annual Marketing Plan
  • Advertise Your Services
  • Improve Your Workplace Inside and Out
  • Use Direct Mail to Drum Up Business Referrals
  • Assemble a Promo Kit for Inquiries
  • Distribute Client Newsletters and Handouts
  • Use E-mail to Communicate With Clients
  • Create an Informative Web Site
  • Speak Out on Behalf of Your Practice
  • Expand Potential Sources of Referrals
  • Involve Yourself in the Community
  • Create Buzz Through the Media

Most tax practitioners aren't marketing-savvy, but that's okay. A lot of fundamental marketing ideas are based on persistence and common sense. Using a logical, thorough and systematic approach, you can reach a maximum level of effectiveness. And with this book, you'll gain confidence to build your business using new methods you may never have considered before.

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12 Ways to Boost Your Practice's Profits
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