Our CPA blog page provides information for CPAs seeking CPA training, career development ideas, new products or services, or CPA continuing education (CE) courses. It also helps those individuals looking for CPA licensing.
Our blogs include information on national interest, such as current mortgage rates and comments on the housing market, as well as brief reviews and comments on new and popular career development courses. To find specific CPA blogs, either view the blogs posted below or search by category using the search box below.
Have you ever been to Disneyland or Starbucks? Why do people keep coming back? Because they get a WOW experience: something so memorable they are willing to pay a high price for it.
The same level of detail that goes into building a WOW experience at Starbucks or Disneyland can help you close more business.
A Stanford study showed it took students just 2 seconds to make a decision on whether their professor was going to be great or terrible, just by looking at their photographs.
It is amazing how the simplest things can sabotage even the best advisors. I recently wrote about some of the key issues that keep advisors from closing more business. Here are three other mistakes we see advisors commit that is hurting their sales.
1. Not using follow-up notes. One of my best sales ideas is really a compliance idea that I have been preaching about for years as a way to keep clients happy, avoid litigation and paper your files at the same time. Little did I
For many people, living a debt-free life is just a dream. There's no chance that they will be able to reach such a place. The problem with this idea is that it is a failure to understand what it takes to attain a debt-free life. Often, it comes down to a lack of sound strategies for addressing the problem and achieving results. So many Americans are under tremendous debt loads, living literally from paycheck to paycheck. It seems like nothing more than a pipe dream
The news isn't good. Over 30 subprime lenders closed their doors this year so far, with many more to come in the next few months. And, one of the biggest subprime lenders, New Century is ready to bite the dust. With all this and more, I would consider the subprime market effectively "dead" until this shakeout is finally finished.
Many of you have asked what can be done to stop the mortgage hemoraging and how you'll be able to survive the new realities of the
People are more likely to buy your product or service if you make their decision as easy as possible.
Based on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it.
It may be difficult for them to do that if there is too much risk involved so your marketing task is to remov the risk. The way you do that is through some sort of
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